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That support comes from the BTA’s business development managers in New York City.

the authority will then assist the group with planning, such as finding hotel accommodation, advising on availability of flights and dealing with other logistics. The Bring It Home programme has a website, which includes an informative animated video and an explanation of four steps to follow to present a group travel proposal to the BTA. “Bermuda delivers an experience that almost everyone who comes here is happy with,” he said, adding that someone who suggests a group travel to Bermuda will likely become “a star” within the organisation as a result of the positive experience the group will have.ĭavid Thomas, who works on special projects with the BTA, said: “This campaign is galvanising the pride that everyone has for Bermuda.” Mr Jones said the authority was asking the public to help identify group travel prospects, and use their influence to suggest to a group, organisation or association they belong to that they consider Bermuda as a destination for a meeting, gathering or event. The BTA plans to roll out further case study stories in the coming months. The economic impact of the event is thought to be $107,000. The event attracted 90 visitors this year, and organisers expect that figure to be higher in 2016. Next spring, the Kappa Alpha Psi group is bringing the Kappa Classic youth event to the Island. The value of the event to the economy is estimated at $748,059. The three-day Bermuda Tattoo, which starts tomorrow, will involve more than 300 performers and is likely to attract “at least that number in additional visitors”, according to organiser Stephen Caton. It is estimated that conference impacted the local economy to the tune of $251,000. The campaign has launched with three case studies illustrating the economic impact of group travel.Īt the start of this month American Todd Boren, a frequent visitor to Bermuda, brought a regional conference of the Young Presidents’ Organisation and World President’s Organisation to the Island. The BTA’s campaign is named Bring It Home, and it has the associated hashtag #LoveMyBermuda. But when it happens, it has a notable impact on the economy.

It can take anywhere between one to three years for a group travel proposal to manifest into an actual trip. It was a number that we could not bring back quickly because of the long lead-in time.” Mr Jones said: “We did research on group travel and it was troubling. It is estimated that this year 80 per cent of travel to Bermuda will be from individuals on vacation or doing business, with group travel accounting for the remaining 20 per cent. The BTA is now placing a renewed focus on the sector.

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We want to empower those folks to walk into their next meeting and say: why not Bermuda? I know how to make it happen.”īermuda has a long history of group travel success, however, the global economic downturn of the late 2000s closed down much of that market.

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“A lot of Bermuda residents who belong to a professional association, a sports club or a church group travel overseas to convene with their counterparts around the world. “In Bermuda we are incredibly well-connected internationally so we see an opportunity to leverage those connections to positively impact the Island’s economy,” said Glenn Jones, director of public and stakeholder relations for the BTA. The BTA has set up a structure to streamline the process, providing support for groups seeking to come to the Island, and the authority is also working to develop rewards for people who bring new groups to Bermuda. Now the BTA has launched a call-to-action programme to encourage anyone with a link to Bermuda to help attract future group travel opportunities to the Island.Įxamples of possibilities include businesses bringing board meetings, retreat groups, or reward trips for staff to the Island.īeyond business-related groups, there is scope for group travel among speciality associations, professional groups and bodies and organisations.ĭestination weddings, bachelor parties, family reunions, alumni gatherings are examples of social group travel opportunities, while a fourth segment identified by the BTA is golf and sport group travel, such as golfing tournaments and trips, football camps and other sporting clinics. That represents a financial boost not only for hotels, but a multitude of other sections of the economy, such as restaurants, visitor attractions, shops and entertainment venues. Three examples of recent and soon-to-happen group travel initiatives show they will pump an estimated $1 million into the economy. Attracting group travel to Bermuda is being actively promoted by the Bermuda Tourism Authority (BTA) - and it’s easy to see why.